Objectifs
Develop and put into practice global strategy tools in the luxury business with the back drop of UAE market
Develop and witness go-to-market strategies of multibrand conglomerates
Analyze and experience retail strategy through first-hand retail safari
Experience the luxury hospitality industry and its future in the middle-east region
Learn through experience and storytelling how to ensure growth and profitability through value innovation in retail, be consistent with the brand DNA, customization/collaboration and innovations required to win markets such as UAE
Description
Global Strategy and Affordable Luxury
Managing the Multi-Brand Conglomerate
Building Leadership Capability in the Middle East
How to Win by Retail Value Innovation in Different Markets
Brand Identity, DNA and Codes When Building a Luxury Brand
Business Model Innovations in the Luxury Business
Launch of Entrepreneurial Projects
Visit: Retail Safari & Luxury Hospitality
Module dispensé à Dubai
Liste des sessions
ESSEC Executive Education
- 0146924900
- accueileee@essec.edu
Centre de formation
Lieu de formation